CASE STUDY / ECOMMERCE / AUDIENCE STRATEGY & AUTOMATION

Scaling Perfume E-commerce by 20x within 8 months.

Identified audience opportunities by segmenting the most profitable customers. Built custom AI-powered chatbots and email marketing, handling 10,000 messages and sending 1,000,000 emails monthly.

The Parent Company storefront with balloons and a grand opening display
20×Revenue within 8 months

Finding the most profitable audiences

For The Parent Company, we identified audience opportunities by segmenting the most profitable customers. This informed the audience strategy for scaling the perfume e-commerce business.

Custom AI-powered chatbots and email marketing

We built custom AI-powered chatbots and email marketing to support customer conversations and communication at scale.

Monthly communication at scale

The result

Online revenue scaled to 20× within eight months.

An internal dashboard and shared knowledge base

We built an internal dashboard and a custom knowledge base for The Parent Company’s chatbots and internal teams. It organises customer-service knowledge across product questions, order tracking, delivery, returns and other enquiries, giving automated conversations and team members a shared reference.

The Parent Company knowledge-base dashboard showing connected customer-service topic clusters.
The Parent Company’s internal knowledge dashboard, connecting customer-service topics, examples and team guidance.

What could growth look like for you?

Let’s talk growth
Scaling Perfume E-commerce by 20x within 8 months. — Digital Seed