The challenge: volume without enough qualification
An organiser running career fairs around the country generated more than 10,000 leads per event. With events held quarterly, the team needed a better way to qualify registrations, manage repeat applications and prepare interview appointments. Unqualified leads and no-shows put pressure on interviewer time and a limited advertising budget.
Using campaign data to reach more relevant audiences
The main goal was to improve advertising efficiency. Digital Seed used insights from previous successful candidates to inform campaign audiences, connecting lead generation with the quality of candidates entering the interview process. Technology investment supported this work separately from advertising spend.
A custom chatbot for qualification and scheduling
We built a custom AI chatbot to collect job interests and availability before interviews were scheduled. Historical candidate outcomes informed a priority score that helped interviewers organise their attention. Qualification and automated appointment scheduling gave the team more context before event day.
Managing eligibility and repeat applications
The system also supported repeat-applicant checks across quarterly events and could automatically exclude candidates during qualification. Candidates could ask why they had been excluded and request human review. These decisions were a separate part of the workflow from appointment scheduling.
The result: more qualified leads at a lower unit cost
- 50% increase in qualified leads.
- Approximately 30% reduction in cost per qualified lead.
The campaign generated more qualified leads while reducing the advertising cost of acquiring each one. Alongside this improvement, the qualification and scheduling workflow helped the team prepare for interviews with candidate information already collected.
Connecting advertising with interview readiness
The project brought audience insights, candidate intake, qualification and interview scheduling into one connected workflow. The organiser could focus on the quality of the pipeline as well as the number of registrations. The client remains anonymous.